Mortgage Advertising
WHAT WE DO DIFFERENT
The mortgage industry is one of the toughest industries to advertise in. Your competition has very deep pockets, rates are volatile, and as the economy changes you have to adjust with it. We understand this, and prepare our customers with marketing campaigns that are diverse and come from multiple angles, not just one.
BLENDING "ONLINE" AND "OFFLINE"
This is one of the most important ground rules in building a "Profit Now" yet "Sustainable" mortgage company. Offline advertising is what gets you the return you need right now while the online advertising builds up your future pipeline for sustainability.
WHAT A CAMPAIGN LOOKS LIKE
Connected Offline/Online Simultaneously - Pulling records from county clerks office and title for the foundation of who you will be targeting for the base of your "Step 1" campaign.
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Prepare data for print while we start serving "Digital Ads" to the homeowners in the database. This action sees about a 38% boost in calls and closings. This is due to the recipients seeing your "mailer" digitally up to 20 times before they actually receive it in their mailbox.
We are still in Campaign "#1" and now it's time we print the direct mail and send to the mailbox. Within a few days the recipients on the list will have seen your digital ads and are now ready to receive their actual letter.
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Still in Campaign #1
After receiving your letter, life goes on for the homeowners. They may have had interest initially but it may have not been a great time for them to inquire. Now they have forgotten about your letter as they concentrate on other things in life. This is when we deploy another "Digital Ad" but with a different message reminding them to "Call" your company.
STEP 2 "RETARGETING"
Over the weeks you will have directed many visitors to your website. You spent all this money getting them there, surely you will not let them go away to a competitor without a fight. This is when we implement a "Retargeting" campaign.
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We will have provided you with a pixel that you simply place on your website. This records all your visitors so that we can serve them "branding" ads for about 30 days in an attempt to bring them back and finally pick up the phone and call.
FINAL STEP
Target who is likely in the market for a mortgage and serve a combination of "Native Ads" and "Banner Ads" like you see in the example above with a message about what makes your company different; "fast approval" "no lender fees" etc.
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These are people that are searching keywords and reading articles about home mortgages.
