GeoFence Usages

The most advanced location-based mobile advertising technology based on specific geographic locations.

MG Digital's geo-fence technology can customize audiences through custom targeting with pinpoint precision. The purpose it was built was to solve the common issues with solutions built on mobile ad networks; precision and scale. Through the use of unstructured data and a programmatic infrastructure, our performance is superior.

OUR ADVANTAGE

  • Drive Mobile Performance & Mobile Reach

  • Measure Online to Offline Conversions

  • Target Event Locations During Specific Date & Time Ranges

  • Incomparable Scalability

  • Pinpoint Accuracy

  • Granular Localization Via Custom Shapes and Sizes

  • Variable Recency (Instant – 30 days)

  • 100% Proprietary Technology

  • More Powerful and Accurate than GEO-IP Targeting

  • Identify High Concentrations of Customers

  • Location File Import and Export Capabilities

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COMPETITOR LOCATIONS

Target customers who have recently visited one of your competitor's locations. They have already shown interest in a similar product and are likely in an early stage in the purchasing cycle giving you the opportunity to switch their business away from your competitors.

Benefits

  • Target customers who have expressed interest in a similar product

  • Increase market share by attracting the competitions customers

  • Launch price matching or promotional offers

  • Disrupt your competitor's efforts with compelling offers

  • Promote features or benefits that make your product superior

CUSTOM AUDIENCES

Target specific audiences that are within a specific Geo-Fenced location or have recently been in that location. Custom audiences give you the ability to only target customers that you know have been in a location that is relevant to your business or product for up to 30 days after they last visited.

Benefits

  • Control who is in the audience you are advertising to by setting detailed Geo-Fence parameters

  • Select one or multiple locations to target based on proximity to your storefronts

  • Only target customers who have been to a relevant location such as shopping malls or specific neighborhoods

EVENT TARGETING

Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers.

Benefits

  • Self Contained, Turn-key Event Targeting

  • Granularity down to the hour level

  • Audience building at precise locations with date and time parameters

  • Single or Multiple Locations Supported

  • Audiences are Portable and Reusable

CUSTOMER LOYALTY

Target customers who have previously been to your brick and mortar location with promotional and loyalty offers. Customers who have shown interest in your products by visiting your location are critical targets for your marketing efforts.

Benefits

  • Convert customers who have already visited your location

  • Stay top of mind with previous customers

  • Gain product loyalty with promotional offers

  • Promote seasonal items, sales or events

  • Bolster rewards programs