DRIVE MORE TRAFFIC TO YOUR INVENTORY
Serve digital ads to prospects that are searching for your inventory. When someone is searching for a new or used vehicle these days, a lot of research is usually being done by the buyer before they decide to pull the trigger.
HOW IT WORKS
Ads are sent to users that have recently placed a search for one of the vehicles in your inventory. For one example a search was performed for a "2017 F-150 for sale" or "Ford truck used". In this scenario, the F-150s in your inventory would start serving to this individual while on their device(s). We are not limited to serving ads only on a "car buying site". We follow the user and serve ads to them while they are conducting normal everyday activity on their device. We serve ads to them just about everywhere they go on the devices. It could be an app they are using or checking on the weather. BOOM, there's your inventory. Maybe they are reading a news article on a national news website, BOOM, there you are again. The point is, we can show your inventory time and time again to potential "in-market" buyers to just about any website or app on their device.
CONTEXTUAL AND KEYWORD TARGETING
Engage new customers by showing them ads that resonate with the content they are already consuming.
Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers.
Keyword Contextual Targeting: Create your own contextual category by uploading keywords that define the pages where you want your ad to appear. Bid, report, and optimize based on each keyword to attain optimal performance.
Category Contextual Targeting: Target ads on pages that fall into one or more of 300 contextual categories defined by the Internet Advertising Bureau (IAB). Gain visibility on how each contextual category is performing and optimize to CTR, CPC, or CPA.
Keyword/Category Contextual Combination: Target only pages that contain your selected keywords and have been classified into one of your selected categories. Combination targeting works great for targeting keywords with multiple meanings.
WHERE INVENTORY IS SHOWN
Your ads will run on just about any website your prospect clicks on. It can be anything from a news outlet, social media, big box retailers, local sports and everything in between.
In the example to the left, we chose to show you what an ad may look like while someone was reading about NCAA football. Keep in mind, this person would have shown interest in a comparative vehicle just minutes ago, up to several weeks previous.
Target customers who have recently visited one of your competitor's locations. They have already shown interest in a similar product and are likely in an early stage in the purchasing cycle giving you the opportunity to switch their business away from your competitors.
Target customers who have expressed interest in a similar product
Increase market share by attracting the competitions customers
Launch price matching or promotional offers
Disrupt your competitor's efforts with compelling offers
Promote features or benefits that make your product superior
Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage them with a completely new level of performance and insight.
Site Retargeting targets users who have already visited your site while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers.
MG Digital Direct brings the advantages of element level marketing to site retargeting. While most retargeting companies still operate at the group segment level, we enable bidding, reporting, and optimizing down to the smallest data elements, such as products, categories, or pages viewed.
We combine the best of both the "physical" and "digital" worlds. We have files updated daily of auto owners, what they are driving, and their postal address. We use this to create a model of who may be likely to purchase a vehicle from your inventory.
Continuing in the example above. We would pull all the current Volvo (or comparable vehicle) owners in your area driving the years 2007-2014 and have owned their vehicle for 3 years or more. These individuals may be ready for an upgrade.
You can send them a "postcard" or "letter" in the mail offering to purchase their vehicle and at the same time "serve them ads" of the current inventory for them to look at online.