Geofencing is used to target prospects that are visiting your competitor's place of business, a particular place of interest, or any other location you wish to target for whatever reason.
WHAT IS GEOFENCING
Geofencing is the use of GPS or RFID (Radio Frequency Identification Device) technology to create a virtual geographic boundary around the specific longitude and latitude of a particular location. Using a blended data aggregation technique-including the capturing of device and AppIDs- then match it to our master consumer database.
WHY USE GEOFENCING
Once you have built your custom audience, MG Digital Direct offers multiple solutions to leverage your geo-fenced data set.
Permission Based Email Marketing
Social Media Advertising